TikTok is introducing a fresh option that permits them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the next few weeks before a widespread release. This development aligns with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from digital art to informative clips, and we aim to give people the ability to increase or decrease of that, according to their own likes,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its app tagged as made with AI. Overall, over 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the level of artificial media they view by accessing the topic control option in the application and picking AI-made media. Other topics that can already be modified under the tool encompass politics, clothing, beauty, and movement.
Platform Guidelines
Its guidelines mandate users to identify lifelike AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is not labeled can be removed under its terms of service.
In addition, the app will henceforth add an “AI-made” watermark to content produced via its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2 million educational fund for experts and groups to develop learning resources about using AI responsibly. This program will support non-profit groups focused on training programming and robotics.
Moderation Strategy
TikTok has defended its content review process, amid discussion over plans to cut jobs for a large number of review team members in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation team in London, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content ahead of it is viewed by people. The company stated a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”
